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How to turn your creative passion into a business

  • contact sheet gallery 60 Atchison Street Saint Leonards, NSW, 2065 Australia (map)

Are you a creative wanting to transform your passion into a business?

This course is ideal for creatives who are about to start up their own business, are in the first two years of a business or who want to review their business plan. 

This intensive 6-month program focuses on the business side of successfully owning and operating a creative business. It will provide professional advice and valuable insights into converting your passion into a business. Please note this course is designed for all creatives not just photographers. All are welcome, and please contact us if you have any questions. 

In this program you will learn how to start up and run your creative business by writing and developing a clear and detailed business plan. You will learn and fully understand the essentials of managing your cashflow and ATO requirements. 

Each month you will be equipped with practical tools and tips, and the course will help you set clear objectives and goals. You will be supported to develop a detailed business plan, which will help you price your services to correctly factor in your time and expenses. 

This intensive course is designed to deliver the following outcomes:

•    How to develop the right strategy to achieve your aims. 
•    Detailed business plan with clear objectives, aims and targets. 
•    Identifying revenue streams and associated cost structures.
•    How to price your product or service correctly.
•    How to structure your business to work with accounting software.
•    Understanding the role of your book-keeper and accountant. 
•    Steps in setting up a business, including GST and ATO requirements. 

Your Mentor Dale Hollingsworth 

For over 15 years, Dale has worked with some of the most ambitious arts companies in Australia. Most recently, he was employed as Director of Corporate Services for renowned multidisciplinary arts centre Carriageworks. Previous roles included General Manager for the Australian Centre for Photography, Performance Space and Australian Design Centre. 

Dale founded ARTANDBUSINESS in order to share his unique understanding of the financial and organisational requirements of arts and not-for-profit organisations. Dale’s training reflects his parallel interests in financial operations and social progress. He holds a Bachelor of Commerce from the University of Western Australia, a Bachelor of Psychology from Edith Cowan University, and has studied Social Impact at the University of New South Wales.


1 day per month over 6 months
Saturdays 11AM- 3PM

How to apply

We are now open for applications for the June intake. Please note that spaces are limited and that those who apply first may be given preference. Once we have received your details, one of our team will call you to talk you through the program, fees and answer any questions. We want to ensure this program is right for you and your objectives. 

Apply by completing the form on the following link, or you can call us during business hours on 0402 356 695 or email us at

Earlier Event: June 17
Working in the industry
Later Event: July 19
The study of the portrait